About Us

Who we are:

We opened our virtual doors in July of 2023, and we proudly operate out of Texas. Our mission is to offer the latest styles at an affordable price, without sacrificing quality. We search endlessly to bring you one-of-a-kind items. We encourage our customers (and everybody for that matter,) that if you like it- wear it! You’re too pretty to worry about what others think! We look forward to growing our business in the years to come and hope to earn your support along the way. Thanks for taking the time to learn more about us, we are so happy to have you here!

Meet the owner:


Hi there! I’m Ashley Pardo, the owner of Fifty Four Boutique. I am a wife, mother, and ringleader to our circus of pets. Throughout your childhood up to adolescence, you’re asked what you want to be when you grow up. Now, as a young woman in her thirties, I still didn’t have the answer to that question. I attended community college and later Texas Tech for a total of 3 years. After one-to-many degree changes, I put a pause on school. (Disclaimer - I never went back.) I then found myself working at a daycare for 5 years when I decided to enroll in trade school to be an EKG technician. Once I accomplished that, I went to work as an office manager at a water company. Another five years of the 9-5 lifestyle had come and gone when I decided to hit the books, yet again. After taking the required courses, I passed my exam to become a mortgage loan originator in the State of Texas. That’s when I made the decision to open my own online boutique!

In case you didn’t pick up on the pattern, my mind changes directions as fast as the wind. However, one thing I always remained consistent in, was that I really, really, really loved to shop… (just ask my husband!) So, I decided to utilize that in a productive way. I have a very wide array of interests and I feel like that spills over into my taste in clothing. I love everything from athleisure, western, boho, grunge, and even a good sparkly number. So, when you visit Fifty Four Boutique, I hope you can benefit from my blended personalities and find something here that fits your taste as well. THANK YOU for supporting my small business!


Fun Fact


"Where did the name Fifty-Four come from?"

As mentioned above, one of my “wide arrays of interests” is dirt track racing. My husband’s long time racing number is 54, and ironically, our daughter was born on May 4th (5/4.) This number has always been significant in our lives so when I was deciding on a name, this was a no brainer!